Creativity does not come in a box, nor can it be taught. People are creative or they are not. This is what you might find most people say. However the great brains of the past disagree.
The chief enemy of creativity is “good sense”
Good sense or the prevailing narrative states that business people should be left brained, rational and analytical. They should carefully calculate their options and do a full S.W.O.T. before taking any action.
However, real world success begs to differ with this approach. Pulling from the brain of John Cleese, Pablo Picasso, Albert Einstein and others here are a five tips on how to be more creative in your business-
Play. Remember when you were young and you would do something just because? You asked “why” all the time and jumped into activities without abandon. This was because you had natural creativity. That potential still exists in you, express it.
Explore. Examining what other people are doing or have done will help to spark your own creative process. Research, study and find inspiration from as many sources as you can.
Dream. The most powerful source of creativity inside each person lies in the unconscious mind. Try “sleeping on your problems” or take a moment to intend to dream a solution before bedtime. You will be astounded with the results!
Focus. All creative people agree that they had to work at it and that anyone can condition the brain to be more creative. Mindfulness practices and working without interruption (just say no to Facebook) are habits of highly creative people.
Risk. Being creative implies you will encounter controversy. Creative people will always be attacked by the status quo and yet they create anyway. If you are not offending someone you are not being creative enough!
Creative people who can’t help but explore other mental territories are at greater risk, just as someone who climbs a mountain is more at risk than someone who just walks along a village lane.
R. D. Laing